I have been plagued with the question, by multiple people, what is an enterprise social network? Can I understand it, without having to read a 10 page white paper? I have been giving this a lot of thought on how could I simplify the description and benefits of an enterprise social network in a visual representation. It didn’t hit me until I was watching a college football game in real-time via my computer, last Saturday.
That your company is like a stadium, full of many 100s or even thousands of professionals, with a common purpose, (at the stadium to cheer on their favorite team) at your company to work towards the success, sustainability and growth of your business. But as you look out over the sea of professionals in the stands;
Do you know where the next great idea will come from?
Who owns the best practices or expertise that you may need?
Is email your primary communication channel in your company?
Where is all the knowledge stored, is it available and re-usable?
Is innovation part of your equation?
So I sat down an created a simple 8 slide PowerPoint to try and explain the concept of an enterprise social network. Have a look and let me know what you think…
Just food for thought!
